Brand identity for Home Comforts of London, a start‑up specialising in handmade candles, oils and home‑crafted items. The visual identity was designed to reflect the brand’s warmth, craft and authenticity, with a cohesive system spanning colour, typography, packaging direction and digital presentation.
To support long‑term consistency, I produced comprehensive brand guidelines that ensured the identity remained clear, recognisable and impactful across every touchpoint. This included guidance on presentations, proposals, social content, and wider digital communications, enabling the team to apply the brand confidently and accurately as the business grows.
