Scouts #RaceRoundTheWord - A national campaign
A fundraising campaign to raise £300,000 to help 500+ Scout Groups hit hardest by the pandemic. £737,118 in total, exceeding the £300,000 target by 146% and achieved a Return on Investment approaching 7:1.
It had 502 pieces of media coverage. With a combined circulation of 115 million, each adult in the UK had 1.73 opportunities to view. The hashtag was seen 4 million times a week, and overall, campaign sentiment averaged 92.5% positive.
Finalist - Digital Fundraising Campaign of the Year, Charity Times Awards 2021
Shortlisted - CIPR Excellence Awards 2021 (response to COVID-19)
Icon illustrations by www.heyheymomo.com
Animation by: www.adambelis.com
Animation Voice Over: Bear Grylls